kids mobile apps

Kids Mobile Apps Trample Children’s Privacy Rights

by Tony Kontzer, Investor's Business Daily  |  published on February 6, 2013

The Federal Trade Commission’s December report titled “Mobile Apps for Kids: Disclosures Still Not Making the Grade” showed the disdain makers of mobile apps for children appear to have for the privacy of the young users they’re courting.

Coming a year after an equally troubling FTC report on the same topic, the commission’s latest research found almost no progress throughout the apps community in addressing the widespread trampling of children’s privacy rights.

Among the findings, which were based on FTC staff analysis of some 400 Apple (AAPL) iOS and Google (GOOG) Android apps geared toward kids:

• 80% of apps makers had offered no disclosures related to the transmission of data to third parties, or the use of advertising.

• 56% of apps makers transmitted device-specific data to advertising networks, analytics companies or other third parties.

• Despite the fact that only 9% of apps included a disclosure about the presence of ads, 58% were found to include advertising.

• Of only 24 apps specifically stating they did not contain advertising, 10 actually did display ads within 10 minutes of being launched.

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