gun sales

Gun industry thrives in face of ban proposal

by Aaron Smith, CNN Money  |  published on January 18, 2013

The stock prices for Smith & Wesson Holding Co. (SWHC) and Sturm, Ruger & Co. (RGR) rose about 4%. The stock for Sturm, Ruger has risen 13% in the month since the shooting at a Newtown, Conn., elementary school that left 20 children and six educators dead.

Retailers that specialize in guns have also done well. The stock price for Cabela’s (CAB) surged 6% on Wednesday and has gained 20% over the last month. Dick’s Sporting Goods (DKS, Fortune 500) notched up slightly, and has gained 6% over the month.

Obama issued the call for the assault ban as part of a broad response to the Newtown shooting.

“Congress should restore the ban on military style assault weapons and a 10-round limit for magazines,” the president said. Obama was referring to a 10-year ban that expired in 2004, which limited the capacity of magazines and restricted military-style features on semiautomatic rifles.

But the specter of a potential ban in the wake of mass shootings around the country has prompted gun enthusiasts to stock up on the weapons that may some day be denied to them.

“Consumers are flocking to stores to purchase certain types of firearms, including assault rifles, in fears of some type of ban going forward,” said Rommel Dionisio, gun industry analyst for Wedbush Securities. “It’s people rushing to buy them before they’re banned.”

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