‘Fascist’ perfume, flatulent hippo: social media war for Israel election

A new ad with an elegantly dressed minister using “fascist” perfume drew online outrage Tuesday, the latest in a social media war ahead of an Israeli election that has also featured a flatulent hippo.

Israeli law prevents political ads from being aired on television until two weeks before the April 9 election, so parties have flooded social media with clips instead.

The elections are expected to be close and social media is playing a part in the campaign as never before.

In keeping with Israel’s seldom subtle political scene, many have been over the top, and the one released late on Monday featuring Justice Minister Ayelet Shaked pushed lots of buttons.

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